November 11, 2026Partner content. Prepared by the TDS.ceo team.
When you launch traffic, you need to see what happens after the click: how many users reached the offer, where conversions came from, what the result cost and which campaign is worth continuing.
We're building TDS.ceo as a working tracker for media buyers and teams: add an offer, set up flows, get a link and launch traffic. Then check the statistics and make decisions about the campaign.
For PWA work we have an integration with FreePWA and other services and a quick start via a ready-made template. The first month of TDS.ceo is free, so you can test the service on your own launches.
How TDS.ceo works in a PWA funnel
The app and the tracker do different jobs. In the PWA you prepare the design and the entry point for the audience. In TDS.ceo you set up the further route of the traffic and collect data on the result.
The basic setup looks like this:
Traffic source → PWA → TDS.ceo campaign link → offer.
Instead of a direct offer URL, you put the tracker link into the app. When a user passes through it, the next destination is determined by the campaign settings.
For example, a team runs gambling PWAs and tests several offers. The apps are designed in FreePWA, and the distribution of clicks between the chosen destinations is handled in TDS.ceo. This gives the team a separate place to manage routes and analyse campaigns.
It's important to understand the limits of the statistics: the tracker counts clicks that pass through its link and receives external conversions once their postback is set up. A PWA install or an action on the offer side doesn't become known to the tracker without the corresponding connection.
Quick start with FreePWA
You can set up the FreePWA + TDS.ceo funnel with a ready-made template. You use a prepared base and move straight to the settings of your launch.
This helps with repetitive work. A buyer already has a clear setup: app, campaign, offer. For the next launch you want to prepare that base faster and focus on the geo, the offer and the traffic.
The template reduces repeated setup. Before launch, you only need to check your own links and campaign parameters — the base should match your specific offer.
Offers, campaigns and flows
In TDS.ceo you organise your work around campaigns and flows. You add destinations, set conditions and decide how to distribute visitors.
The service supports rules by geography, device, operating system, browser and language. There is weight-based distribution for testing different variants.
Say you want to compare two offers in the same geo. You set the traffic split and look at the results for each destination. Once you have enough data to decide, you change the ratio or keep the winning variant.
For a team, this also makes the launch setup clearer: you can see which destinations a campaign uses and how traffic is split between them.
Statistics for day-to-day decisions
TDS.ceo reports let you track clicks, conversions and revenue in real time. Grouping and event logs are available for in-depth analysis.
If a campaign stops delivering its usual result, you can drill down from the overall figure to specific data: look at destinations and traffic parameters, and check that conversions are coming in.
With PWAs this is especially useful when several tests run at once. One app may lead to one campaign, another to the next. Clear names help you link the numbers to a specific launch quickly.
The question a report should answer is very practical: what to continue, what to check and where to send the next batch of traffic. We focus on making this everyday work convenient.
Conversions and costs
To evaluate results after the click, set up conversion tracking. TDS.ceo supports server-side postbacks and logs to check that they arrive.
Once set up, the tracker can match target actions with clicks. This lets you analyse a campaign beyond the click, taking received conversions and revenue into account.
There is also a daily sync of Facebook spend from connected ad accounts. When evaluating the current day, keep in mind when spend was last updated: clicks and costs may update at different intervals.
At the start, it's worth running a test conversion. Check that it shows up in the right campaign with the right parameters. After that, your working statistics will be easier to interpret.
Cloud, speed and protection
TDS.ceo runs in the cloud: you don't need a separate server to install the tracker. Platform maintenance stays on our side.
The architecture uses settings caching for fast redirects. Domains get automatic SSL certificates, and the infrastructure includes DDoS protection.
For a buyer the point is simple: the visitor should go through the route without extra delay, and the team should be able to focus on traffic and campaigns. We see redirect speed, availability and ease of setup as parts of one workflow.
Teamwork
If several buyers work on launches, TDS.ceo lets you split access. Team plans include member permissions and access to specific campaigns and other entities.
A team lead needs an overall view; a buyer needs their own launches. This helps run several directions in one service while keeping responsibilities clear.
You can start with one project. Once the team has mastered campaigns, flows and reports, moving the rest of your setups over will be easier.
First month free
We give you 30 days to try TDS.ceo for free. During that time you can build a campaign, connect a PWA, check conversion tracking and evaluate the reports on your own traffic.
The Starter plan costs $19 per 30 days, Team — $49 per 30 days, Team Brand — $99 per 30 days. Current terms and plan details are on the website.
Where to start
Create a TDS.ceo account, add an offer and set up a campaign. For the FreePWA funnel, use the ready-made template, put the tracker link into the PWA and check the user's route.
After checking, you can launch traffic and watch the results. The app is prepared in FreePWA; routes and campaign analytics live in TDS.ceo. That's the combination we focus on: a quick start and clear work with PWA traffic.
👉 Start your free month at TDS.ceo · Create a PWA at FreePWA
